Women in Leadership is a partnership between Mercury Marine Women’s Leadership Council and Fond du Lac High School (FHS) as a program designed to provide career guidance and leadership development to local female students in Grades 9-12.
On February 23, a workshop on Personal Branding was held with the participating students and Mercury mentors. The students learned that their personal brand is the means by which people remember you. The brand you build around yourself is perhaps the single most important way to stand out among your peers. The girls learned that their brand should reflect the person they are and the person they want to be.
Working with the Mercury Marine mentors, the students were given tools and strategies for presenting themselves on social media and in other interactions at school and in career development. The students outlined their personal brand statement and developed a progressive action plan during the workshop. Their plans included defining personal goals and identifying how the Mercury Marine mentors could support making their goals tangible and achievable.
Shown here are: (seated) – Marissa Jones, mentor - Katie Deaver, FHS and Business IT Instructor - Tammy Krug-Pickart, and mentor - Joan Cannon; (middle row) – Hailey Donahue, Destiny Breu, Brenda Lezama-Morales, Briandria Mcbeth, Madison Hughes, Rita Bach, and mentor - Madeline Connelly; (back row) – mentor - Danielle Largay, Destinee Collins, Alazya White, Samantha Blackstad, Tayor Neste, and mentors Melissa Monroe, Barb Bossenbroek, and Samantha Nehring. Not pictured: Tiffany Michalkiewicz (FHS) and Sarah Zimmerman (Mercury Marine)
The Personal Brand workshop was the second event in a series of three annual activities. At the next event, Fond du Lac High School will host the Mercury Marine mentors in late spring. Mercury Marine will lead a panel discussion on career pathways and also follow-up on the student’s personal brand action plans, in addition to continuing to work with the young women toward the goal of promoting local female students in community leadership roles.
As the number of young females involved in the program grows year over year, this will hopefully help the students pay it forward to be mentors, leaders, and role models to other young girls.